Twenty minutes towards better health.
Samantha Ruth Prabhu created Take20 with a simple intention: to make conversations around health and wellness easier to access and understand. By asking people to spend just 20 minutes a week listening to experts, the podcast encourages them to become more informed about their wellbeing and take greater agency over their health.
The Approach
The idea of conversation was central to Take20. Each episode brings an expert voice into an accessible format, turning knowledge that can often feel overwhelming into something more human and approachable. We looked at one of the simplest visual cues for dialogue: quotation marks, and explored how they could become part of the name itself rather than an additional symbol.
The Solve
Quotation marks are integrated directly into the Take20 wordmark, making conversation part of its identity. The closing quote represents the expert voice: a thought shared, an insight passed on, a piece of knowledge that stays with the listener. The result is a simple, recognisable mark for a podcast built around twenty minutes of listening that could lead to a better understanding of one’s health.
Project Credits:
Vydika Rao